GnC Livewell

GnC Livewell

GNC Holdings, LLC is an American multinational retail and nutritional manufacturing company based in Pittsburgh, Pennsylvania. It specializes in health and nutrition related products, including vitamins, supplements, minerals, herbs, sports nutrition, diet, and energy products.
GNC Holdings, LLC is an American multinational retail and nutritional manufacturing company based in Pittsburgh, Pennsylvania. It specializes in health and nutrition related products, including vitamins, supplements, minerals, herbs, sports nutrition, diet, and energy products.
PROJECT ROLE
UI/UX Design, Prototyping
TOOLS
Sketch, Adobe After Effect, Microsoft Teams
TEAM STRUCTURE
Project Manager, Business Analyst, Lead UI/UX, Quality Assurance, Developer

OBJECTIVE/GOAL

Organize and manage user flow from existing mockups and also create animation videos for prototype needs and also video tutorials on how to use app features.

The Problems

The US onsite team lacked designers capable of realizing prototypes on point pages. This also impacts their inability to create application tutorial videos.

The US onsite team lacked designers capable of realizing prototypes on point pages. This also impacts their inability to create application tutorial videos.

The main UI UX Designer who worked on it was forced to take maternity leave, so we found difficulties in the user flow creation process due to lack of communication.
The main UI UX Designer who worked on it was forced to take maternity leave, so we found difficulties in the user flow creation process due to lack of communication.

User Flow Creation Process

On this project, I was joining in the final sprint, and I was tasked for helping create and compile a User Flow from some of the completed mockups.

During user flow development, we identified and addressed several missing mockup scenarios. To maintain progress against a tight deadline while the onsite designer was unavailable, we proactively created the necessary assets to ensure project continuity.

Together with the UI/UX Lead, Business Analyst, and Project Manager collaborated in creating this user flow.

Prototype and Guide Video

This prototype request came midway through the User Flow development process. The client wanted a video prototype for the loyalty tier page. Since the on-site UIUX team was on sabbatical leave and there was no tool capable of realizing the prototype at that time, I attempted to create it using After Effects. After several reviews and feedback from the team and client, the final prototype was approved.

Since the client was satisfied with the result, they then requested more for video tutorial for the app. For this video, I presented a concept idea to the PM, and the client approved it. My idea was to use a GnC employee as a guide in the video. He explained the bottom navigation menu, how to activate push notifications and location, and the loyalty tiers on the My Rewards page.

Loyalty Tier Prototype

Loyalty Tier Prototype

This animation shows how the badges switching between pro grades, each grade has different content like benefit etc.

App Feature Video

App Feature Video

This video is for users who have just installed the app. It briefly explains the contents of each page in the bottom menu, how to activate location and push notifications, and shows the loyalty tier page. The tutorial uses the GnC employee persona as a guide.

get in touch

get in touch

get in touch

Dheka Anzar Prasetyo • 2025

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